Monday, October 21, 2019
Infographic Best Practices How to Make Yours More Successful
Infographic Best Practices How to Make Yours More Successful All too often, an agency or team will spend weeks coming up with a solid concept, crafting compelling copy, and drawing up stunning designs for their infographicÃ¢â¬ ¦ only for it to fall flat when itÃ¢â¬â¢s finally ready to be shown to the world. Why? Did they misjudge their audienceÃ¢â¬â¢s interest in the topic? Did they miss a step in the process of bringing an infographic to life? Did they bully Zuckerberg as a child, leading to FacebookÃ¢â¬â¢s algorithm being specifically devoted to pushing their content to the bottom? If youÃ¢â¬â¢ve got a story worth telling, then itÃ¢â¬â¢s worth being shown to the world. At Lemonly, we believe one of the best ways to tick both boxes is with a brilliant blend of copy and design that makes the abstract actionable, the boring brilliant, and the complex concise: an infographic. Your contentÃ¢â¬â¢s performance involves a number of variables, of course, but the fact of the matter is this: a finished piece of content is only the first step in the ever-evolving process of content marketing. If nobody sees your stuff, does it really matter how insightful or aesthetically pleasing it is? And besides, everybodyÃ¢â¬â¢s busy. Creating content that goes nowhere isnÃ¢â¬â¢t in the best interest of anyoneÃ¢â¬â¢s time. Any good content marketing team should go into every project with a plan for posting and promoting their pieces online - hereÃ¢â¬â¢s our three-step suggestion. How to Make Your Infographics More Successful With the Right Best Practices by @lemonly viaBonus Checklist: How to Make Infographic in 7 Steps This post is packed with advice on creating infographics the right way. But, how do you actually follow a process to create a single infographic? Follow this guide created by s own design extraordinaire, Ashton Hauff.Follow this infographic design checklist to make sure every one you create gets done right.Step 1: Nail Your Infographic Copy + Design The first step might seem a little obvious, but itÃ¢â¬â¢s an important one across the content board. If youÃ¢â¬â¢re going to get in the game, jump in head-first. With as many channels as are competing for consumersÃ¢â¬â¢ attention, the highest quality work will always rise to the top. Putting out consistent, quality content establishes a good reputation that will keep people coming back for more. Call us biased, but weÃ¢â¬â¢ve found infographics to be hugely successful when it comes to explaining a process, spreading the word about a new discovery, suggesting a solution, or simply telling a story. Infographics combine data visualization with attractive illustrations to form a quick, easy-to-read piece of content that can do some serious heavy lifting. Though they can be animated, static, or interactive, and can fit into nearly any form factor, the best infographics cover the same key bases. Even if youÃ¢â¬â¢re not an Adobe master, keeping these in mind will lead to a strong infographic thatÃ¢â¬â¢s well on its way to garnering big engagement for your brand. Recommended Reading: How to Make an Infographic in 7 Easy Steps Start With a Thesis Great infographics immediately answer Ã¢â¬Å"WhatÃ¢â¬â¢s the point?Ã¢â¬ After all, youÃ¢â¬â¢re not just expressing your artistic side. Decide what you want your audience to take away once they close your window, and stick to it. Trying to do too much can water down your main point. Add Clear, Concise Copy Much like the piece as a whole, having a plan makes writing compelling copy much more simple. Start with an outline that lays out your thesis and supports it with a few key points, then research your topic and add statistics to and other evidence that backs up your claims. Outlines help you keep your information structured and cut down on that intimidating feeling of staring down a blank Word document. ItÃ¢â¬â¢s a good idea to stick to the Ã¢â¬Å"need-to-knowsÃ¢â¬ - too much fluff and youÃ¢â¬â¢ll lose your audience.