Internet Survey Essay Example | Topics and Well Written Essays - 750 words

Internet Survey - Essay Example Therefore, students of this particular educational institution are meant to be participants of the survey. The latter is evidently meant to provide a fuller view of the situation with smoking and smokers within the campus and probably serve as a helping tool in reformation of smoking regulation policy there. The survey consists of 14 questions of different types, including multiple-choice questions, yes-no questions and free-answer questions. While some questions are not compulsory for answering, others require the answer (which are marked by asterisk). The question implies multiple choice: the recipient is expected to choose an option. However, it is somewhat double-barreled, for it is not quite clear whether the participant is to choose one or more variants (regular smoker, occasional smoker, social smoker). Moreover, the flaw of the question lies in the fact that it doesn’t consider the possibility that the participant has already quit smoking. Being a logical continuation of the previous question, this one is aimed at obtaining further information from the participants, who have chosen the option ‘regular smoker’. The variety of answers eliminates any double-barreled implications or confusion while answering this question, for the options are quite clear. Here, we see the survey being narrowed down to the issue directly related to the policy of the campus. The question is unbiased, with no double negations or ambiguity, though â€Å"very specific areas† is a rather confusing phrase. The question implies multiple choice out of four options. However, there is certain bias that might raise ethical concerns, for answering this compulsory question presupposes giving information about other people rather than about the respondent him/herself. Moreover, the word ‘substances’ might be confusing, for it isn’t clear what is meant by it. In this step of the survey completion, the respondent is offered a free-answer question,

The Basic Unit of Life Essay Example for Free

The Basic Unit of Life Essay One of the hallmark characteristics of living things is that they perform chemical reactions. These reactions are collectively known as metabolism. Cells, the basic units of life, can perform many of these metabolic reactions. In a multicelled organism, the cells group together to form tissues that perform the same functions. Tissues group together to form organs, and finally, several organs exist together in a system. In this lesson, we will see how and why this hierarchy is established. The Basic Unit of Life All organisms from the smallest single-celled protists to huge whales and giant redwood trees are based on tiny microscopic cells. The types and number of cells may vary, but the cell is the basic unit of life. The cell is the minimum amount of organized living matter complex enough to carry out the functions of life as outlined in Lessons 1 and 2. In the most basic sense, a cell is made of a gelatinous living substance we call protoplasm, which contains many small structures, all surrounded by a membrane. Cell Structure The cell membrane separates the living cell from the rest of the environment. However, this membrane is not just a static solid wall. It must allow food molecules and oxygen to enter and wastes to exit. Thus, the cell membrane is semipermeable because it allows some things to pass through, but not others. It must also communicate and associate with the membranes of other cells. Inside the cell membrane is a substance called protoplasm in which many tiny structures called organelles (because they act like small versions of organs) are suspended. Some of the more important organelles and their functions are listed in the following table

Thomas Hobbes’ Law of Justice :: Political Philosophy

Thomas Hobbes’ Law of Justice Of Thomas Hobbes’ 19 laws of nature, the first three, which add consecutively up to his concept of justice, are by far the most influential and important, with the ultimate goal being an escape from the state of nature. The first law states that we should seek peace, and if we cannot attain it, to use the full force of war. Directly building off of the first law’s mandate to seek peace is the second law that states that we should lay down our rights of nature and form social contracts, if others are willing to as well. From this springs forth the concept of the covenant, in which men can transfer their rights of nature between each other and which forms the basis of moral obligation. With the enactment of each of these laws, which act as impediments towards the full use of an individual’s right of nature, an individual will trade a piece of their right of nature in order to promote cooperation between others. According to Hobbes, these two are not enough to keep human kind from betraying one another. There needs to be another layer of control. This is where the third law comes in to fully form the concept of justice. The third law simply states that men need to perform their valid covenants, which becomes Hobbes’ definition of justice. From this, injustice is defined as not performing your valid covenants. As can be seen by this, with one law building off of another, it is quite clear that Hobbes put great effort into creating a full representation of the world in order to support his political doctrine. Thus, in order to understand Hobbes’ reasoning for his concept of justice, this paper will elaborate on how Hobbes’ laws of nature are rules that every human being should follow in order to give them the best chance of living well as well as investigating the full requirements of justice and Hobbes’ claim that there is neither injustice nor justice in a state of nature. Finally, while Hobbes wove his concepts of the state of nature, the laws of nature and justice into an extremely tight web through the Euclidean method, I argue that his account for justice is too weak to account for social atrocities such as slavery, religious discrimination, animal cruelty, genocide and murder and thus it is my intent to show that his account of justice is inadequate.

Hamlet Behavioral Essay Essay

Shakespeare’s Hamlet for years has been the classic example of a man turned to madness because of his foul deeds and tortured soul, and yet despite this characterization he has also proven to be a character that the audience could relate to. He wasn’t loud or brash; indeed Hamlet was an educated man, a university scholar. As the play progresses the audience learns that he can and does love another person despite his quiet and reserved nature and when he does finally die in the closing sequences of the play, he does so in honor after killing the man who killed his father and who plotted to kill him. In Act III, Scene i of the play we meet Hamlet uttering those famous words â€Å"To be or not to be: that is the question† (III. i. 58). He is thinking about committing suicide because he is unable to deal with his own painful memories, especially those surrounding the death of his father. Later in this scene he rebukes Ophelia when she tries to return his gifts, categorically stating that he did not give her anything in love at all. He becomes angry with her and even demands that she move to a nunnery, as he was so upset at the concept of marriage. In this part of the play we see a man who is actually acting in kindness. He did not feel worthy of Ophelia’s love or affection and given that he was contemplating his own death he would be aware that Ophelia would be safe in a nunnery even if she wasn’t that happy. There is a suggestion from Shakespeare that Ophelia is aware of Hamlet’s motive behind his anger when she is described as mourning Hamlet’s mind, believing he had actually succumbed to insanity. In the second scene of Act III the audience is shown the plans Hamlet has for exposing the King through the enactment of a play that was meant to strongly resemble the actions that Hamlet presumed led to his father’s death. When the King does leave the room during the play Hamlet seeks assurances from his friends that the King’s behavior was suspect and therefore the King must be guilty. Hamlet decides to have a frank talk to his mother about the King before any action is taken. He is quoted as saying, â€Å"I will speak daggers to her, but use none† (III. ii. 366). This scene shows the paradox of Hamlet’s anguish over this father’s death. Although he believes the King his uncle is guilty, he also has the horrible duty of telling his mother about his suspicions and although he does exhibit signs of some mad behavior, he is still in control enough to understand the hurt his mother will go through after his revelation. This is evident in his further angry comments with Ophelia before he goes to speak to his mother. By the third scene Hamlet has worked himself up to a state where he could kill Claudius and avenge his father’s death, but when he goes to confront the man he sees that Claudius is on his knees praying. Now this scene is important because although Hamlet was angry enough to kill the King he wants to wait until the man has finished praying. A person that was totally out of control would not be considerate enough to wait until the victim had finished his prayers, but Hamlet did although his dialogue at the time suggests that Hamlet waited only because he did not want Claudius’s soul to go directly to heaven. The last scene of Act III is where Hamlet does confront his mother with his own suspicions and by accident kills Polonius. The scene contains graphic dialogue from Hamlet to his mother especially regarding her sexual relationship with his uncle, with his statements seemingly proving his lapse into insanity. The random killing of Polonius showed that even in anger Hamlet was not prepared to kill Claudius (the intended victim) face-to-face, which is why he did not pull back the curtain to ascertain the identity of the hidden man. Act III does contain some of the more graphic examples of Hamlet’s madness but on analysis it would seem his behavior could not be considered negative when taken in context. Hamlet was justifiably upset when he finds out Claudius has killed his father, and then married his mother straight afterwards. He wants what many young men of that era wanted, and that was to avenge his father’s death with honor, but it would seem that he just didn’t have the killer instinct in his behavior to actually carry out the act. Hamlet also shows foresight in arguing with Ophelia and in the way he verbally attacked his mother concentrating more on the sexual aspects of her life with Claudius rather than his personality. On analysis it would seem that Hamlet’s behavior in the third act would be as positive as it could be given the circumstances, and on reflection it is his lack of killing ability and his consideration for this mother and Ophelia that shows Hamlet’s behavior in a more positive light than can be assumed from a surface reading of the dialogue alone.

Advice and support

The role of domiciliary, respite and day services that may contribute to end of life care can be resumed such as the respite care service, by; they put their life on â€Å"pause† to provide the care that is required. It's a very important responsibility. The role of funeral directors that may contribute to end of life care is varied. A funeral director has many responsibilities that entail preparing the body for burial, making arrangements for viewing and services and coordinating all aspects of the service.This includes making sure that the individual wishes and key people wishes are carried out including religious customs. 6. 2 The role and value of an advocate in relation to end of life care is to support and enable individuals to express their views and concerns, to access information and services, to defend and promote their rights and responsibilities, and to explore choices and options 6. 3 While using an advocate, individuals at the end of life and their key people can focus more on recuperation or end of life care rather than handling the details surrounding care.Using the services offered by an advocate can reduce individual and key people stress, lessen the chance of treatment and billing errors and help foster a greater sense of cooperation between the individual, key people, medical professionals and health insurance providers. 6. 4 Support for spiritual needs, such as religious beliefs are especially important for an individual at the end of life because during a particular difficult event of life, such as end of life that is a major event of life, the faith of an individual will help to access, with prayers, to give courage and to accept the situation. 5 A range of sources of support to address spiritual needs can be found by having access to spiritual support from your local community faith leaders. For example, if you are a member of the Christian religion, you can access spiritual support by going in your own church and determine the sp iritual needs that cover your faith best.To resume, a range of sources of support to address spiritual needs means to have access to related spiritual support in accords of respect of your own beliefs, religion and culture. 7 7. 1 Line manager or Social worker: Support would best be offered by other members of he team such as, line manager or social worker, when an individual need to organise help with housework, shopping and cooking, or a personal care assistant to help with tasks such as washing and dressing.Religious representatives: Support would best be offered by other members of the team such as, religious representatives, when an individual's religious factors or cultural beliefs may impact on the decision making process of end of life care and so it is important to determine as far as possible whether they practised any particular faith as well as being able to ascertain cultural eliefs.Specialist nurse: Support would best be offered by other members of the team such as, sp ecialist nurse, because a specialist nurse, district nurse or GP can tell to an individual how to access these healthcare professionals and about the specific types of help and support available in the area of the individual. Occupational or other therapist: Support would best be offered by other members of the team such as, occupational or other therapist, because they can visit the individual at nome to assess whether specialist equipment that would help the ndividual to move around and to be able to do as much as possible the individual can do. . 2 Specialist palliative care nurses: Specialist palliative care nurses are experienced in assessing and treating your symptoms and also provide counselling and emotional support for you and your carers. Most specialist palliative care nurses work closely with a wider hospital or community palliative care team, which includes doctors and other healthcare professionals. Specialist palliative care nurses are sometimes referred to as Macmill an nurses. However many Macmillan professionals are nurses ho have specialist knowledge in a particular type of cancer.You may see them when you're at clinic or in hospital. Doctors: Doctors specialising in palliative medicine give expert medical advice on managing people with advanced disease. They work closely with palliative care nurses and may visit people at home if needed. Nurses: Some community palliative care teams have nurses who can visit you at home and provide practical care such as washing, dressing and giving drugs. A specialist palliative care nurse will usually arrange care from these nurses.Physiotherapists: Physiotherapists can help ill people to move around. They can also help with pain relief and if you have breathing problems. Counsellors: Counsellors are trained to help people in all types of situations. Seeing a counsellor can help people to understand and express their feelings, and cope better with their situation. Spiritual care coordinators or chaplains: S piritual care coordinators or chaplains offer spiritual care and support for an individual. 8. 1 To support individual's care through the process of dying in my own role, means I will use the correct techniques; that include; timings; hygiene; use of equipment; safe isposal; and recording information, to offer appropriate support to individuals and key people such as family, friends, carers and others with whom the individual has a supportive relationship when they have been told about the time-scales of the individual's death and the process of their dying.I will treat the individuals with values that adherence to codes of practice or conduct where applicable to my own role and the principles and values that underpin in my work setting, including the rights of children, young people and adults.That include the rights; to be treated as n individual; to be treated equally and not be discriminated against; to be respected; to have privacy; to be treated in a dignified way; to be prote cted from danger and harm; to be supported and cared for in a way that meets their needs, takes account of their choices and also protects them; to communicate using their preferred methods of communication and language; and to access information about themselves.Preferred method of communication and language can include the individual's preferred spoken language; the use of signs; symbols; pictures; writing; bjects of reference; communication passports; other non-verbal forms of communication; human and technological aids to communication. Also, I have to take into consideration, factors that may affect the health, well-being and development of individuals.Such factors may include adverse circumstances or trauma before or during birth; autistic spectrum conditions; dementia; family circumstances; frailty; harm or abuse; injury; learning disability; medical conditions (chronic or acute); men health; physical disability; physical ill health; poverty; protound or complex eeds; sensory needs; social deprivation; and substance misuse.Caring out my own role, to support an individual's care through the process of dying, request a perfect hygiene and use of the personal protective equipment; such as apron, gloves and mask. Infection control is very important, washing of hands before and after wearing of personal protective equipment according to my workplace policy. For example; after disposed of my apron, gloves and mask in the clinical waste bin, I will washes and dry my hands thoroughly with the full hand washing technique to not contaminate myself or others.Where possible, I will promote active support that encourages individuals to do as much for themselves as possible to maintain their independence and physical ability and encourages people with disabilities to maximise their own potential and independence. I will provide individuals with privacy and facilities to meet their immediate needs and give them time to adjust to the knowledge that they are dying. I wi ll communicate with the individuals using their preferred method of communication and language, in an appropriate manner, and at a level and pace with which they are comfortable.I will support individuals and key people to identify any information they want. I will work with others people within and outside my organisation that are necessary for me to fulfil my Job role, to enable the information requested by individuals and key people to be accessed, within confidentiality agreements and according to legal and organisational requirements, and I will complete records in ways that can be understood by all who are authorised to access them.In my own role, to support individual's care through the process of dying, means I will provide appropriate support and time to ndividuals who wish to express their feelings and communicate their concerns and to express their beliefs and preferences about their death, but in the same time, I will avoid pressurising them to talk about their death. Wh ere an individual finds it difficult or impossible to express their own preferences and make decisions about their life, achievement of this standard may require the involvement of advocates or others who are able to represent the views and best interests of the individual.Where there are language differences within the work setting, achievement of this tandard may require the involvement of interpreters or translation services. Some individuals that have their key people, may want to identify the people they wish to be informed about their death, so I will contact calmly and without delay, the identified people so that they can be with the individuals when they die. I will fulfil any wishes expressed by individuals that are within my own role, responsibility and competence.Appropriate action have to be take to inform others people within and outside my organisation of changes to individuals' condition and any expressed ishes and preferences, that means I have to record and report o n actions, procedures and outcomes within confidentiality agreements and according to legal and organisational requirements within my work place. Last, I have to manage appropriately any of my own feelings that have been aroused by the individual's death. 8. Addressing any distress experienced by the individual promptly and in agreed ways through the process of dying, do echo to understand the distress due to end of life care through the process of dying for an individual. End of life care encompasses alliative care, which tocuses on managing pain and other distressing symptoms, providing psychological, social, and spiritual support to individuals, and supporting their key people such as; family members; friends; individual's carers; and others with whom the individual has a supportive relationship.Palliative care can be provided at any stage in the progression of an individual's illness, not only in the last days of an individual's life when the focus of treatment has generally mov ed from trying to actively manage disease and prevent deterioration to managing the ndividual's symptoms and keeping the individuals comfortable. The most difficult and sensitive decisions through the process of dying are often those around starting, or stopping, potentially life prolonging treatments such as cardio pulmonary resuscitation, renal dialysis, clinically assisted for nutrition and hydration, and mechanical ventilation.These treatments have many potential benefits including extending the lives of the individuals who otherwise might die from their underlying condition. But in some circumstances they may only prolong the process of dying or ause to the individual unnecessary distress. The benefits, burdens and risks of these treatments are not always well understood and concerns can arise about over or under treatment, particularly where there is uncertainty about the clinical effect of a treatment on the individual, or about how the benefits and burdens for that individua l are being assessed.Doctors and nurses, with other members of the team, such as; line manager, religious representatives, specialist nurse, occupational or other therapist, social worker, GP, district nurses, nurses who specialise in a specific isease, specialist palliative care nurses, physiotherapists, counsellors, spiritual care coordinators or chaplains, and key people involved in the decision making process may also be unclear about what is legally and ethically permissible, especially in relation to decisions to stop a potentially life prolonging treatment. 8. To adapt support to reflect the individual's changing needs or responses, make think why the individual needs or responses are changing. Individual's changing needs or responses can be cause due to many factors. Be aware of possible signs of dementia in the individuals with whom you work. Dementia is a term used to describe various different brain disorders that have in common a serious loss of brain function that is us ually progressive and eventually severe, in an individual previously unimpaired, beyond what might be expected from normal ageing.That means, when individuals seen confused in their needs or responses, it's can be cause of dementia. In the majority of situations, change might be in relation to; changing environments (example ward to ward, hospital to home, home or hospital to residential care); changing physical and/or mental conditions and functioning; and sudden disability. Adapt support to reflect the individual's changing needs or responses are best meet with an Advance Care Planning.Advance Care Planning is a process of discussion between an individual and the people in their support network. It usually takes place when it is expected that an individual's condition is likely to deteriorate and following serious deterioration, the individual may not be able to make decisions or communicate their wishes. Make decisions or communicate the wishes of the individuals, pass through by many methods of communication, including; the objects of reference; communication passports; other non verbal forms of

History of 1924 Olympic Games in Paris

History of 1924 Olympic Games in Paris As an honor to the retiring IOC founder and president Pierre de Coubertin (and at his request) the 1924 Olympic Games were held in Paris. The 1924 Olympics, also known as the VIII Olympiad, were held from May 4 to July 27, 1924. These Olympics saw the introduction of the first Olympic Village and the first Closing Ceremony. Official Who Opened the Games: President Gaston DoumerguePerson Who Lit the Olympic Flame (This was not a tradition until the  1928 Olympic Games)Number of Athletes:  3,089 (2,954 men and 135 women)Number of Countries: 44Number of Events: 126 First Closing Ceremony Seeing the three flags raised at the end of the Olympics is one of the more memorable traditions of the Olympic Games and it started in 1924. The three flags are the official flag of the Olympic Games, the flag of the hosting country, and the flag of the country chosen to host the next Games. Paavo Nurmi Paavo Nurmi, the Flying Finn, dominated nearly all the running races at the 1924 Olympics. Often, called a superman, Nurmi won five gold medals at this Olympics, including in the 1,500-meter (set an Olympic record) and the 5,000-meter (set an Olympic record), which were only about an hour apart on that very hot July 10. Nurmi also won gold in the 10,000-meter cross-country run and as a member of the winning Finnish teams on the 3,000-meter relay and the 10,000-meter relay. Nurmi, known for keeping a very even pace (which he clocked on a stopwatch) and his seriousness, went on to win nine gold medals and three silver while competing in the 1920, 1924, and 1928 Olympics. Over his lifetime, he set 25 world records.   Remaining a popular figure in Finland, Nurmi was given the honor of lighting the Olympic flame at the 1952 Olympics in Helsinki and, from 1986 to 2002, appeared on the Finnish 10 markkaa banknote. Tarzan, the Swimmer Its pretty obvious that the public liked to see American swimmer Johnny Weissmuller with his shirt off. At the 1924 Olympics, Weissmuller won three gold medals: in the 100-meter freestyle, 400-meter freestyle, and the 4 x 200-meter relay. And a bronze medal as well as part of the water polo team.   Again at the 1928 Olympics, Weissmuller won two gold medals in swimming. However, what Johnny Weissmuller is most famous for is playing Tarzan in 12 different movies, made from 1932 to 1948. Chariots of Fire In 1981, the film Chariots of Fire  was released. Having one of the most recognizable theme songs in the history of film and winning four Academy Awards,  Chariots of Fire  told the story of two runners who raced during the 1924 Olympic Games. Scottish runner Eric Liddell was a focus of the film. Liddell, a devout Christian caused a stir when he refused to compete in any events held on a Sunday, which were some of his best events. That left only two events for him the 200-meter and 400-meter races, which he won bronze and gold in respectively. Interestingly, after the Olympics, he went back to North China to continue his familys missionary work, which ultimately led to his death in 1945 in a Japanese internment camp. Liddells Jewish teammate, Harold Abrahams was the other runner in the  Chariots of Fire  film. Abrahams, who had focused more on the long jump in the 1920 Olympics, decided to put his energy into training for the 100-meter dash. After hiring a professional coach, Sam Mussabini, and training hard, Abrahams won gold in the 100-meter sprint. A year later, Abrahams suffered a leg injury, ending his athletic career. Tennis The 1924 Olympics were the last to see tennis as an event until it was brought back in 1988.

Infographic Best Practices How to Make Yours More Successful

Infographic Best Practices How to Make Yours More Successful All too often, an agency or team will spend weeks coming up with a solid concept, crafting compelling copy, and drawing up stunning designs for their infographic†¦ only for it to fall flat when it’s finally ready to be shown to the world. Why? Did they misjudge their audience’s interest in the topic? Did they miss a step in the process of bringing an infographic to life? Did they bully Zuckerberg as a child, leading to Facebook’s algorithm being specifically devoted to pushing their content to the bottom? If you’ve got a story worth telling, then it’s worth being shown to the world. At Lemonly, we believe one of the best ways to tick both boxes is with a brilliant blend of copy and design that makes the abstract actionable, the boring brilliant, and the complex concise: an infographic. Your content’s performance involves a number of variables, of course, but the fact of the matter is this: a finished piece of content is only the first step in the ever-evolving process of content marketing. If nobody sees your stuff, does it really matter how insightful or aesthetically pleasing it is? And besides, everybody’s busy. Creating content that goes nowhere isn’t in the best interest of anyone’s time. Any good content marketing team should go into every project with a plan for posting and promoting their pieces online - here’s our three-step suggestion. How to Make Your Infographics More Successful With the Right Best Practices by @lemonly viaBonus Checklist: How to Make Infographic in 7 Steps This post is packed with advice on creating infographics the right way. But, how do you actually follow a process to create a single infographic? Follow this guide created by s own design extraordinaire, Ashton Hauff.Follow this infographic design checklist to make sure every one you create gets done right.Step 1: Nail Your Infographic Copy + Design The first step might seem a little obvious, but it’s an important one across the content board. If you’re going to get in the game, jump in head-first. With as many channels as are competing for consumers’ attention, the highest quality work will always rise to the top. Putting out consistent, quality content establishes a good reputation that will keep people coming back for more. Call us biased, but we’ve found infographics to be hugely successful when it comes to explaining a process, spreading the word about a new discovery, suggesting a solution, or simply telling a story. Infographics combine data visualization with attractive illustrations to form a quick, easy-to-read piece of content that can do some serious heavy lifting. Though they can be animated, static, or interactive, and can fit into nearly any form factor, the best infographics cover the same key bases. Even if you’re not an Adobe master, keeping these in mind will lead to a strong infographic that’s well on its way to garnering big engagement for your brand. Recommended Reading: How to Make an Infographic in 7 Easy Steps Start With a Thesis Great infographics immediately answer â€Å"What’s the point?† After all, you’re not just expressing your artistic side. Decide what you want your audience to take away once they close your window, and stick to it. Trying to do too much can water down your main point. Add Clear, Concise Copy Much like the piece as a whole, having a plan makes writing compelling copy much more simple. Start with an outline that lays out your thesis and supports it with a few key points, then research your topic and add statistics to and other evidence that backs up your claims. Outlines help you keep your information structured and cut down on that intimidating feeling of staring down a blank Word document. It’s a good idea to stick to the â€Å"need-to-knows† - too much fluff and you’ll lose your audience.

Using the Spanish Verb Venir

Using the Spanish Verb Venir Venir is a common Spanish verb with a variety of meanings. Fortunately, many of them can be translated using the English verb to come, which also has numerous meanings. Venir is a cousin of English -vent words such as invent and convent as well of venue and venire (a legal term). Keep in mind that venir  is conjugated irregularly, having forms such as vengo (I come) and vendrn (they will come). Using Venir To Refer to Coming From a Place Most commonly, venir is used to talk about coming to or arriving at a place: Cuando yo vine a California fui a Disneylandia. (When I came to California, I went to Disneyland.)Venimos en bus con un maestro y pagamos por nuestro transporte. (We came by bus with a teacher and paid for our own transportation.)Tenà ­a sà ³lo un aà ±o cuando vino desde Espaà ±a. (He was only a year old when he came from Spain.) ¡Ven aquà ­! (Come here!)No vienen hasta las 14.30. (They arent coming until 2:30 p.m.) In context, venir can convey the idea of coming back or returning: No vengas a mà ­. (Tà ­tulo de cancià ³n) (Dont come back to me. (song title))Es importante que vengas temprano. (Its important you come back early.) Using Venir To Point Out Qualities Venir can mean to include, to be, or to have, often in a way that can be translated by to come: El primer iPad no viene con webcam. (The first iPad doesnt come with (include) a webcam.)Estas bicicletas vienen de Surinam. (These bicycles are (come) from Suriname.)El à ºnico que viene con excusas eres tà º. (The only one who comes with (has) excuses is you.)Las servilletas vienen en distintos tamaà ±os. (The napkins come (are) in different sizes.)Viene en caja sellada. (It comes (is) in a sealed box.) Especially when used with bien or mal, venir can be used to indicate suitability: No ser muy famoso me viene bien. (Not being very famous is fine with me.)A ningà ºn paà ­s le viene mal la globalizacià ³n. (Globalization doesnt serve any country poorly.)Al libro le venà ­a bien la promocià ³n. (The promotion was good for the book.) Using Venir With a Gerund Venir can be used as an auxiliary verb with the gerund (also known as the present participle) to indicate a continuing action, often in an increasingly intense way. Hace mucho tiempo que se viene hablando de la necesidad de una nueva constitucià ³n. (The need for a new constitution has been talked about and talked about for a long time.)El presidente viene sufriendo derrota tras derrota. (The president continues to suffer defeat after defeat.)El chofer del camià ³n venà ­a hablando por telà ©fono. (The truck driver kept on talking on a telephone.)   Using Venirse The reflexive form, venirse, like the standard form, can mean to come from a place. But it places more emphasis on where the thing or person has come from. La rumba se vino de Miami. (The rumba came from Miami. La rumba vino de Miami might be translated the same way, but making the verb reflexive calls extra attention to Miami, perhaps because the fact of the sentence may be surprising.)Los turistas se vienen de otros paà ­ses. (The tourists are coming from other countries.)Necesitaremos agua por quà © nos venimos del desierto. (We will need water because we are coming from the desert.) The reflexive can also suggest that the verbs action was sudden or unexpected: Era lo primero que se vino a cabeza. (It was the first thing that came to mind.)Otra hipà ³tesis es que el puente se vino abajo por la fragilidad de sus pilares. (Another theory is that the bridge came down because of the fragility of its pillars.)Los vientos se vinieron de un solo golpe. (The winds came suddenly in a single blow.) Key Takeaways Venir can usually be translated as to come, whether it is used to mean coming from a place or to have a certain quality.Venir can be used with gerunds to indicate continuous action.The reflexive venirse can be used to emphasize the origins of where someone is coming from or to emphasize the suddenness of an action.

The introduction of an ultrasonic dish washer Essay

The introduction of an ultrasonic dish washer - Essay Example In relation to the study, the company which has been selected is Ultrasonic Solution providers and one of the main products that will be introduced by the company would be the Ultrasonic dish washer. The product will be offering a cost-effective solution to people in the washing of dishes and another crockery. In addition to this, the product will be offering them comfort as many people do not like to wash dishes and crockery but with ultrasonic dish washer, the problem of washing and cleaning crockery would be solved. The product would be first introduced in the United Kingdom and then with the passage of time, the company would expand its offerings in other countries of Europe and then in other parts of the world. In addition to this geographic location, Ultrasonic Solutions aims to expand its product range as well and in future, it will be coming up with more products that could solve their problems related to home activities. Dish washers require a large amount of water to be use d and this is one of the major environmental concerns of this product. However Ultrasonic dish washer would require 30 liters of water. However one of the important features of Ultrasonic dish washer is that it would recycle 20 liters of water and therefore only 10 liters of water would be required. Although there are some products that help people in a cleaning of dishes and crockery, however ultrasonic dish washer has several functions that would help in solving this problem. With the passage of time, the demand of such products has been increasing not only in private homes but in different restaurants and hotels as well. dish washers have been very helpful and a very good solution for people and restaurant owners in washing of dishes as this not only reduces the time that is involved in washing of dishes but it also reduces the cost. There has been an increasing usage of products like dish washers as this has provided people the convenience and cost-effective solution as before the introduction of dish

The Influence of Peer Perception in Regard to Personal Development Essay - 1

The Influence of Peer Perception in Regard to Personal Development - Essay Example Peer perception plays a pivotal role in the decision-making of an individual, and at times, the decision made is simply a reaction to negative treatment by others. Telford claims that though it is possible for an individual to be well behaved and well-intended, consistent negative perceptions can change the person (p. 97). While society cannot be entirely blamed for one’s behavior, it contributes to a certain proportion. Similarly, the monster in Frankenstein was fueled by the negative perception towards it but it is not appropriate to conclude that it had no responsibility. Every monster a society creates must be dealt with it, lest it is a source of endless grief. Victor dedicated his time in creating a monster that later made his life unbearable. According to Charnick when a society unknowingly or otherwise holds and demonstrates negative perception towards a person or a group of people, there is a tendency by the victimized individuals to seek ways to avenge (17). In many cases, the relations between the two factions deteriorate to the extent of each side seeking the destruction of the other. A case in recent times is the negative treatment of people thought or known to be homosexual. While the Western countries have since accepted, many in the Asian and African countries have inhumane laws that threaten even to stone anyone proved to a homosexual. However, instead of this habit decreasing, Smith reported that in Uganda, for instance, men who practice homosexuality vowed to continue with their habits (p. 4). Victor created the monster but failed to own up; instead, he left and it ended up destroying everything and everyone he cared

Vulnerable population-Mentally Ill Essay Example | Topics and Well Written Essays - 1750 words

Vulnerable population-Mentally Ill - Essay Example According to Stanton (2001), Alzheimer’s disease is a manifestation of dementia which occurs between ages 30-40 but common for 65 years old and older individuals. This disorder gets worse as time passes and it is a â€Å"degenerative disease that attacks the brain and results in increasingly impaired memory, thinking, reasoning, and behavior† (Stanton, 2001, n.pag.). The Department of Psychiatry New York University School of Medicine (n.d.) stated that United States has 4 million cases of AD on the aged. This paper will tackle on designing a program for elders having Alzheimers Disease and justifying whether home care or nursing home care is the most effective way on promoting wellness of these individuals. This is significant to gain focus as to which of the two health care setting would provide the most effective way of caring for the elderly and especially those with AD. This program starts from little pieces of ideas, goals and plans in combating Alzheimer’s Disease. This centers a simple community with an average number of population. The city of Colton under San Bernardino County is a community of close family relations, and known to be one of the developed dominions in the United States (â€Å"Demographics,† n.d.). Colton has 52,154 population as of 2010 (â€Å"Colton, California,† 2011). Colton’s history of having rich family ties sets them as perfect focus in extending programs of wellness of the aged, prevention and specific care for those having Alzheimer’s Disease within the family. Aside from support systems, it is important that an institution and program fit the standard needs of their client. The community as a whole needs to contribute to this as well by providing support and means of development. A 2010 study revealed that there are 2,153 under the 65 to 74 age bracket, 1, 277 for ages 75- 84 and 503 for ages 85 and above (â€Å"Colton CA,† n.d.). Estimated â€Å"median household income by age†

Literature review on Customer Loyalty Essay Example | Topics and Well Written Essays - 1500 words

Literature review on Customer Loyalty - Essay Example According to Oliver (1999), consumer loyalty and satisfaction are linked because satisfaction is an essential step in the formation of loyalty although it becomes less significant as loyalty undergoes other mechanisms. Oliver (1999) shows that although there are concerns on satisfaction, satisfaction propels loyalty illustrated through evaluation of various factors like social norms and self-identity. The study evaluates the two frameworks and their variability on customer loyalty in order to understand the various factors that influence customer loyalty from the two perspectives. According to Dick and Basu (1994), the core aim of marketing is often perceived in terms of development, maintenance, or even enhancement of customer loyalty toward products or services. In their approach, Dick and Basu consider various concepts regarding customer loyalty like attitude considerations and loyalty based on purchase. Therefore, in their framework, Dick and Basu conceptualize loyalty in terms of relationship between relative attitude targeting an entity and the patronage behaviour. According to Dick and Basu (1994), attitude acts as an appraisal function since it is associated with favourable behaviour even though having a favourable attitude toward a brand does not guarantee multiple purchases of the brand. Nevertheless, Dick and Basu (1994), show that low relative attitude accompanied by low repeat patronage indicates the lack of loyalty. However, relative attitude regarding loyalty suggests the possibility of attaining loyalty at both high and low levels of strength in attitude given that the consumers recognize significant differences among the competing brands. Dick and Basu (1994) indicate cognitive antecedents capable of propelling relative attitude in customer loyalty and they include accessibility, confidence, centrality, and clarity. Accessibility refers to the ease of retrieving

Reading summaries Essay Example | Topics and Well Written Essays - 250 words - 2

Reading summaries - Essay Example It can be defined that people who belong to poor environment are suffering from various illness more than those people who are living in healthy environment. To stay healthy people should maintain its surroundings in a healthy manner. As per my understanding, people should avoid smoking as it is injurious to health. Smoking is very dangerous for the human health and causes several health related issues in the long run. It is observed that people who are smoking are affected directly and people who are living in such a polluted atmosphere are indirectly getting affected by the smoke poison. It is stated that not only smoking but also passive smoking is injurious for health. The consumption of the alcohol is harmful for the human health as well. The consumption of alcohol in an excessive rate is harmful for the health as stated and analyzed (LeBesco, 2012). By reviewing the articles, I can determine that the author explains bout the medical view regarding various diseases, which are caused due to obesity or fats. As per the â€Å"New Public Health† it can be described that obesity is the main focus of the medical industry in the present day era. Author in her study explains about the significant responsibilities of the civilized people who belong to society. As per my understanding the author wants create awareness to maintain the environment clean for living healthy (LeBesco,

Daniel's Quest Essay Example | Topics and Well Written Essays - 500 words

Daniel's Quest - Essay Example Daniel Lewin is the main character who tries to find the truth about his parents executed for 'stealing' technology secretes for Russia. These events took place many years ago, but they are still important for Daniel who cannot overcome grief and depression. Doctorow depicts that Daniel has a happy family, son, beloved sister Susan, a good job and opportunities, but he cannot bear with the death of his parents. Daniel's quest is a search for truth and good name of his family accused in espionage. "Daniel" writes: "If justice cannot be made to operate under the worst possible conditions of social hysteria, what does it matter how it operates at other times" (Doctorow 1996, 56) Through the characters of Daniel Lewin Doctorow unveils such important life stages as the process of becoming an 'adult' and new perception of self. In spite of the fact that Daniel is a mature person he is bound by memories and deep emotional experience. Doctorow describes that history and its examples become an important moral guide for Daniel to overcome life troubles and depression. In general, the author's emotions are mixed about moving beyond adolescence, because this new life stage deprives everyone of his ingenuousness.

Reading summaries Essay Example | Topics and Well Written Essays - 250 words - 2

Reading summaries - Essay Example It can be defined that people who belong to poor environment are suffering from various illness more than those people who are living in healthy environment. To stay healthy people should maintain its surroundings in a healthy manner. As per my understanding, people should avoid smoking as it is injurious to health. Smoking is very dangerous for the human health and causes several health related issues in the long run. It is observed that people who are smoking are affected directly and people who are living in such a polluted atmosphere are indirectly getting affected by the smoke poison. It is stated that not only smoking but also passive smoking is injurious for health. The consumption of the alcohol is harmful for the human health as well. The consumption of alcohol in an excessive rate is harmful for the health as stated and analyzed (LeBesco, 2012). By reviewing the articles, I can determine that the author explains bout the medical view regarding various diseases, which are caused due to obesity or fats. As per the â€Å"New Public Health† it can be described that obesity is the main focus of the medical industry in the present day era. Author in her study explains about the significant responsibilities of the civilized people who belong to society. As per my understanding the author wants create awareness to maintain the environment clean for living healthy (LeBesco,

The decline in United States power in the 1970s was illusory. Discuss Essay

The decline in United States power in the 1970s was illusory. Discuss - Essay Example presidency of Richard Nixon was shattered as evidence of insidious corruption cane to light and threatened to destroy the power of the once great office. The Cold War continued to drain resources away from other domestic programs, while the price of gasoline and inflation took an economic toll on the public. Still, the United States has been able to survive the onslaught of the problems of the 1970s. The period was marred by a world misperception of our nations vulnerabilities that contributed to an image of a weakened state around the world. World power is the elusive ability that some nations have to persuade countries to agree with their policy, even when it might not be in their own best interest. Power is a perceptual construct that is gained through respect and held by deference. Power can only be granted by a country or a leader that considers themselves a subordinate, and has respect sufficient enough to show deference to the world power. Note that legitimate power must be granted; it cannot be taken or seized. Jackson (2007) states that, "most of the time states cooperate with each other more or less routinely, and without much political drama, for mutual advantage" (p.26). In most situations, states are on par with each other as power is a secondary concern. Power is only gained by framing the world leader in terms of superior economic, military, and political might. These are the pillars that support the power structure and will continue to gain respect until the factors erode and the states no longer have a m otivation to cooperate. A downturn in the economy, a failed foreign war, and corruption in government can all reduce the perception of the power held by the United States. Wealth is a defining characteristic of a country that holds power and it gains the worlds respect from nearly all corners. Since the 17th century states and nations have drawn a significant part of their perceived power from their economic and financial prowess. The United

HR Issues in Google Inc Essay Example for Free

HR Issues in Google Inc Essay 26 March 2009, 200 Layoffs â€Å"So today we have informed Googlers that we plan to reduce the number of roles within our sales and marketing organizations by just under 200 globally. The recession makes the timing even more difficult for the Googlers concerned. We had to restructure our organizations in order to improve our effectiveness and efficiency as a business. We will give each person time to try and find another position at Google, as well as outplacement support, and provide severance packages for those who leave the company. Finally, I would like to take this opportunity to thank everyone affected for all they have contributed to Google. † * Omid Kordestani, Senior VP, Global Sales and Business Development (2009) From this article, google would cut 200 would cut about 200 employees from its sales and marketing organization. It would reduce the overlap between different groups and speed up decision making. Omid Kordestani, Senior VP, Global Sales and Business Development said, the cut meant to address the mistakes that the company had done before. In some areas we’ve created overlapping organizations which not only duplicate effort but also complicate the decision-making process,† Mr. Kordestani wrote on Google’s corporate blog. â€Å"That makes our teams less effective and efficient than they should be. In addition, we over-invested in some areas in preparation for the growth trends we were experiencing at the time. † 4 January 2009, 100 Layoffs â€Å"Given the state of the economy, we recognized that we needed fewer people focused on hiring e need to go further and reduce the overall size of our recruiting organization by approximately 100 positions. We know this change will be very difficult for the people concerned, and we hope that many of them will be able to find new roles at Google. They helped build this company, new hire by new hire, and we are enormously grateful for everything they have done. † * Laszlo Bock, Vice President, People Operations (2009 In January, google laid off 100 recruiters which is that deeper cuts were â€Å"unlikely†. In February, company cut another 40 positions when it closed its radio advertising efforts. About 100 of the eliminated positions will be in the United States and the rest overseas, said Matt Furman, a Google spokesman. Mr. Furman said the company continued to hire new workers, albeit at a slow rate. In the fourth quarter of 2008, the company grew by 99 workers, ending the year with 20,222 full-time employees. In previous years, Google had added more than 2,000 people in a single quarter. Laid-off workers will be given time to apply for other jobs within the company. How a Giant Company Aims to Remain Intimate. Google have a good track record in management. It routinely ranks first or near the top in â€Å"best places to work† reports. Google’s value proposition as an employer combines a laser focus on innovation and smart business practices with a small-company feel that includes direct access to top management. For instance, no one hesitates to pose questions directly to the founders at the weekly all-hands meetings. The HR management system plays a critical role in keeping this value proposition well tuned and relevant for each successive generation of employees by embedding Google’s mission into daily work life. As Laszlo Bock, vice president of people operations at Google, said in an interview with BCG: â€Å"If you talk to anybody at Google and ask them what the mission is, they’ll say, ‘To organize the world’s information and make it universally accessible and useful. ’ It’s rare to find a place where everyone knows the mission—and then actually believes it. † Google’s benefits and compensation packages, renowned for their largess, have a threefold purpose, Bock pointed out. First, to create a community—hence the microkitchens sprinkled around the offices, where people can interact informally. Second, to drive innovation: the more people interact, the higher the likelihood of creating serendipitous sparks of innovation. And third, to promote efficiency: on-site oil changes and dry-cleaning services help hard-working employees save time in their personal lives. To keep a pulse on how â€Å"Googlers† are feeling, which informs talent-management and development programs, HR undertakes a variety of analyses, Bock said. The company monitors retention and attrition and looks for patterns. An annual employee survey plus focus groups throughout the year provide ample qualitative feedback. On the basis of this analysis, upward management feedback gets put into practice. â€Å"Every member of our executive team has goals for the year,† Bock said. â€Å"These are not amorphous goals, like ‘make the company feel more engaged,’ but very specific, like ‘there were three issues in the sales organization that we will address this year. ’† Recruitment group Randstad Chooses Google Apps for its 29,000 Employees. Randstad consist of four large Dutch cities (Amsterdam, Rotterdam, The Hague, and Utrecht) and the surrounding areas. It is one of the biggest staffing companies in the world and has some 29,000 employees working from more than 4,500 branches in 40 countries around the world. They help companies and candidates connect in industries such as engineering, finance and accounting, healthcare, human resources, managed services, pharma and technology. To give an idea, they place on average well over 500,000 people per day. It have grown to become quite large since it began as a small company started in a student dorm room in 1960 and the business has changed quite a bit in that time. But at its core, it still the same. All about people. Their decision making process involved several companies, but ultimately they decided on Google for a few different reasons. They have a workforce of younger, and heard the feedback that are quite familiar with Google tools like Gmail, Google Calendar, Google Drive and Google+ Hangouts in user personal lives, and theyd like to use them at work too. Also, because the Google tools are all integrated, they wouldnt run into the problem of having employees across offices and countries having to work with several different pieces of technology that don’t work well together. Lastly, we wanted to provide our employees with as much training as they needed and G-company were able to provide that. Their rollout will eventually include all 29,000 Randstad employees, 5,000 of whom are located in the Netherlands. Their employees in France, Japan and India, approximately 8,000, are already on Google.

Importance of International Advertising

Importance of International Advertising INTRODUCTION International business is taking different shades and is unavoidable today. This dynamic world is rapidly changing to the extent that it has been reduced to a â€Å"Global village†. This assertion is true in every sense because what happens in one part of the world has a rippling effect on some business transaction thousands of kilometers away. International marketing means to apply the principles of marketing in more than one country. International marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe INTERNATIONAL MARKETING DEFINED â€Å"The performance of business activities that direct the flow of a countrys goods and services to consumers or users in more than one nation for a profit.† Others have defined marketing as â€Å"the creation and delivery of a standard of living† or â€Å"Producing what you can sell not selling what you can produce†. The AMA has defined marketing in two ways as â€Å"The performance of the business activities that direct the flow of goods and services from producer to consumer or user† and if we may add ‘in more than one country. Their latest definition is even more elaborate as â€Å"the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.†_ The venerable Philip Kotler defines Marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want t hrough creating, offering, and exchanging products of value to others† across boundaries, if we were to raise it to the international scenario. International trade is a necessity for any 21st century company to remain buoyant in a ferociously competitive world. There certain key factors one has to note before venturing into a new market and these are the controllable factors (4 Ps, Product, Price, Promotion, and Place) and the uncontrollable variablessuch as the Political, Legal, and the cultural environment. IM is a stepping stone towards macro marketing unraveling the meaning of global business as to how that the world has been reduced to a small place where transactions done in a remote part of the world have some effect on the business transactions at another part of the world. The trend today is that World Trade is going â€Å"Global† and as such, the successful marketer should strategically think globally. The World economy has gone through different cycles and phases. At one time, The USA Multi National Corporations (MNC) reigned supreme and unrivalled. It is on record that the 20th century saw the world go into at least two economic depressions between the World wars. After the wars and eventual recovery of some poor economies, the USA other countries started thinking  Ã¢â‚¬Å"Global† in terms of trade. In order to regulate trade for sanity, efficiency and equity, various instruments were set in place to guarantee â€Å"free and fair trade† by different count ries. An association was set up to monitor and ensure fairness in trade, and thus the first General Agreement on Tariffs Trade (GATT) was set up  and later (1994) the World Trade organisation (WTO). INTERNATIONAL ADVERTISING International Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually in more than one country performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising is a cogent communication attempt to change or reinforce ones prior attitude that is predictable of future behavior. It can be viewed as a communication process that takes place in multiple cultures that differ in terms of values, communication styles, and consumption patterns. It is also a business activity involving advertisers and the advertising agencies that create ads and buy media in different countries. The sum total of these activities constitutes a worldwide industry that is growing in importance. International advertising is also a major force that both reflects social values, and propagates certain values worldwide. International advertising involves recognizing that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand the regional differences, hence it is important to understand the importance of international marketing. Organizations must accept that differences in values, customs, languages and currencies will mean that some products will only suit certain countries and that as well as there being global markets e.g. for BIC and Gillette razors, and for Coca-Cola drinks, there are important regional differences for example advertising in China and India need to focus on local languages. Just as the marketing environment has to be assessed at home, the overseas potential of markets has to be carefully scrutinized. Finding relevant in formation takes longer because of the unfamiliarity of some locations. The potential market size, degree and type of competition, price, promotional differences, product differences as well as barriers to trade have to be analyzed in order to advertise our product effectively in different countries BARRIERS OF INTERNATIONAL ADVERTISING CULTURE Culture is a problematic issue for many advertisers since it is inherently nebulous and often difficult to understand. One may violate the cultural norms of another country without being informed of this, and people from different cultures may feel uncomfortable in each others presence without knowing exactly why. Communication is more difficult because cultural factors largely determine the way various phenomena are perceived. If the perceptual framework is different, perception of the message itself differs. It is a well known fact that the culture of a country influences the customer preferences. Customers are quite sensitive about cultural aspects depicted in advertisements. Advertising themes, incorporating social acceptance, mutual dependence, respect for elders, harmony with nature, use of seasons, innovation and novelty, distinctive use of celebrities. Some of the advertising blunders in international marketing are: Procter and Gamble showed an animated stork delivering Pampers diapers in its ad campaigns in the US. The same ad copy was used in Japan, only the language was changed. However, this ad did not worked in Japan. The subsequent market research revealed that, unlike the western folklore, storks, according to the Japanese folklore, are not expected to deliver babies. On the contrary, Japanese people believe that it is the giant peaches that float on a river that bring babies to the deserving parents. Subsequently, Procter Gamble changed the theme of the ad campaign to â€Å"expert mom†, a nurse who is also a mother theme. Muhammad Ali is immensely popular in the Middle East. One of the car manufacturers used Muhammad Ali in its ad campaign for the region. The ad theme was, ‘I am the greatest. The ad backfired and offended the Muslims who regard only the God was great. LANGUAGE Translation from one language to another language is crucial in international advertising. The literal translation may fail to convey the desired message across the countries due to cultural factors. For instance the word yes means in low context in USA and Europe and in Japan it means I am listening to what are you saying, in Thailand it means Ok. So there is a difference in the language of different countries. Some instances of the translation blunders in international advertisement are as follows: Pepsi used the German translation of the slogan ‘come alive with Pepsi in its ad campaign in West Germany. However, the slogan when translated in German actually meant ‘come out of the grave with Pepsi and failed to generate any market response from the customers. General Motors translated its slogan ‘Body by Fisher to ‘Corps by Fisher in Belgium that offended many Belgium customers. EDUCATION The level of literacy plays an important role in deciding what advertisement tool and message should be used in international market. Market segments with lower level of adult literacy need to be addressed by way of more audio visual content rather than a written message. It should be ensured that the visuals convey the desired message rather than the text part of the advertisement. GOVERNMENT REGULATIONS The regulatory framework of a country influences the advertisement strategy in international market. The government regulations in the following country relate to following issues: Advertisement in foreign language. Use of sensuality Comparative advertising referring to the competing product from rival firms Use of children as models Advertisement related to alcohol and tobacco Advertisement related to health and pharmaceuticals Some of the various regulations in various countries are: In Malaysia the Ministry of Information advertising code states that women should not be a principal object of an advertisement and should not be used to attract sales unless the advertisement product is relevant to women. The Ministry of Information in Saudi Arabia prohibits any advertisement depicting unveiled woman. Use of foreign words and expression when French equivalents can be used are prohibited in France. Portuguese law prohibits sex discrimination or the subordination or objectification of women in advertising. Norway prohibits any advertising that portrays men or women in an offensive manner or implies any derogatory judgment of either sex. Most Arab countries prohibit explicit depiction of sensuality. MEDIA LIMITATION Media may diminish the role of advertising in the promotional program and may force the marketers to emphasis the other elements of promotional mix. A marketers creativity is certainly challenged when a television commercial is limited to 10 showing a year with no two exposures closer than 10 days. In some African countries advertisers run boats up and down the rivers playing popular music and broadcasting commercial into the bush as they travel. INTERNATIONAL ADVERTISING HELPS IN: Remind customers and prospects about the benefits of your product or service Establish and maintain your distinct identity Enhance your reputation Encourage existing customers to buy more of what you sell Attract new customers and replace lost ones Slowly build sales to boost your bottom line Promote business to customers, investors INTERNATIONAL ADVERTISING CONCEPT International advertising is becoming increasingly complex; more and more local and international companies are competing for consumers who are increasingly sophisticated and demanding. International advertising is defined as the non personal communication by an identified sponsor across international borders, using broadcast, print, and or interactive media. It requires dissemination of a commercial message to target audiences in more than one country. Target audiences vary from country to country in terms of how they perceive or interpret symbols or stimuli; respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. How the advertising function is organized also varies. International advertising can be explained as the communication process that takes place in different cultures that varies in terms of values, communication styles, and consumption patterns. International advertising is also a business activity involving advertisers and the advertising agencies that create ads and buy media in different countries. It is also a major force that both reflects social values, and propagates certain values all over the world. The International Communication Process The international communication process involves using the entire promotional mix to communicate with the final consumer. First, the appropriate message is determined for the target audience by the advertiser. Next, the international sponsor (sender), usually represented by an advertising agency, encodes a message into words and images. The message is then translated into the language of target market and transmitted through a channel of media channels to the audience who then decodes and reacts to the message. Cultural barriers may hamper effective transmission of the message at each stage in the process and result in miscommunication. Art Direction Art direction is involved with visual presentation- the body language of print and broadcast advertising. Some types of visual presentation are universally understood. Revlon, for example, has used a French producer to develop television commercials, English and Spanish for use in the international markets. These commercials, which are filmed in Parisian settings, communicate the universal appeals and specific advantages of Revlon products. By producing its ads In France, Revlon obtains effective television commercials at a much lower price than it would have to pay for similar –length commercials produced in US. Pepsi Co has used four basic commercials to communicate its advertising themes. The basic setting of young people having fun at a party or on a beach has been adapted to reflect the general physical environment and racial characteristics of North America, South America, Europe, Africa, and Asia,. The music in these commercials has also been adapted to suite regional t astes, ranging from rock and roll in North America to Bossa nova in Latin America to Africa. The international advertiser must make sure that visual executions are not inappropriately extended into markets. Benetton recently encountered a problem with its â€Å"United Colors of Benetton† campaign. The campaign appeared in 77 countries, primarily in print and on billboards. The art direction focused on striking, provocative interracial juxtapositions- a white hand a black hand handcuffed together, for example another version of campaign, depicting a black woman nursing a white baby, won adverting awards in France and Italy. However, because the image evoked the history of slavery in America, that particular creative execution was not in the U.S market Cultural Considerations Knowledge of cultural diversity, especially the symbolism associated with cultural traits, is essential when creating advertising. Local country managers will be able to share important information, such as when to use cautions in advertising creativity. Use of colors and man-women relationships can often be stumbling blocks. For example, white in Asia is associated with death. In Japan, intimate scenes between men and women are considered to be in bad taste; they are outlawed in Saudi Arabia. Advertising Communication System Advertising communication always involves a perception process and four of the elements shown in the model: the source, a message, a communication channel, and a receiver. In addition, the receiver will sometimes become a source of information by talking to friends or associates. This type of communication is termed word-of-mouth communication, and it involves social interactions between two or more people and the important ideas of group influence and the diffusion of information. An advertising message can have a variety of effects upon the receiver. It can Create awareness Communicate information about attributes and benefits Develop or change an image or personality Associate a brand with feelings and emotions Forms group norms Precipitate behavior Efficacy Effectiveness of Advertising on International Markets International Advertising as a Business Practice International advertising can also be explained as a business activity through which a firm attempts to inform target audiences in different countries about itself and its product or service offerings. In some cases the advertising message relates to the firm and its activities, i.e. its corporate image. In other cases, the message relates to a specific product or service marketed by the firm. In either case, the firm will use the services of an advertising agency to determine the appropriate message, advertising copy and make the media placement. Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the companys speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel. Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad MEASURING ADVERTISING EFFECTIVENESS Just as important as creating a strong marketing plan is following through on the results. How will you know which ads are working if you dont analyze the results? Check the effectiveness of your advertising programs regularly by using one or more of the following tests: Run the same ad in two different publications with a different identifying mark on each. Ask customers to clip the ad and bring it in for a discount or free sample. Or, if youre running an ad that asks customers to order by mail, put a code in your company address such as â€Å"Dept. SI.† By looking at the marks on the clipped ads or the addresses on the mail-in orders, youll be able to tell which ad pulled better. Offer a product at slightly different prices in different magazines. This has the added benefit of showing whether consumers will buy your product at a higher price. Advertise an item in one ad only. Dont have any signs or otherwise promote the item in your store or business. Then count the calls, sales or special requests for that item. If you get calls, youll know the ad is working. Stop running an ad that you regularly run. See if dropping the ad affects sales. Check sales results whenever you place an ad for the first time. Checks like these will give you some idea how your advertising and marketing program is working. Be aware, however, that you cant expect immediate results from an ad Especially with small ads—the type most entrepreneurs are likely to be running—you need to give the reader a â€Å"getting to know you† period during which he gets to feel comfortable with your business. METHODOLOGY The manager needs to engage in situation analysis with respect to the market conditions that are operating at the time and to assess the consumer/market, competitive, facilitating agency, and social legal, and global factors that will affect decision making and the development of the plan. It is vital that the advertising plan be developed so as to mesh with and support the various components of the marketing and communications mix such as personal selling, pricing, public relation, and promotion. The advertising manager also needs to know the major areas of his or her planning and decision-making responsibilities. There are three areas of major importance: Objective And Target Selection, Message Strategy and Tactics, Media Strategy and Tactics. Consumer and Market Analysis; A situation analysis often begins by looking at the aggregate market for the product, service, or cause being advertised: the size of the market, its growth rate, seasonality, geographical distribution; the possible existence of different segments; and trends in all of these aggregate market characteristics. These semgentations are very important, specially understanding the fact that these should be very clerarly defined and not overlapping. Competitive Analysis Advertising planning and decision-making are heavily affected by competition and the competitive situation the advertiser faces. Having a competitive advantage is now the need of the day. The competitive advantage of the firm is what gives it an edge in the market. Competition is such a pervasive factor that it will occur as a consideration in all phases of the advertising planning and decision-making process. Competition is something that cannot be avoided by any firm at any cost, and a any lev el. The fact that competion is not only a detrimental factor but rather also an internal motivator; the firms are all ready to support it. A type of market structure analysis that involves the development of perceptual maps of a market, for example, attempts to locate the relative perceptual positions of competitive brands. Situation analysis should usually include an analysis of what current share the brand now has, what shares its competitors have, trends in these shares, reasons for these trends, what share of a market is possible for the brand, and from which competitors an increase in share will come. The planner also has to be aware of the relative strengths and weaknesses financial, production, and marketing of the different competing companies, and the history of competitive moves and objectives in the product category. IT shall give the firm a complete overview of the current prevailing conditions and where the firm currently stands. Also in certain cases it tells what the firm stands to gain and lose in the situation. The Marketing Plan Advertising planning and decision making take place in the context of an overall marketing plan. The marketing plan includes planning, implementation, and control functions for the total corporation or a particular decision-making unit or product line. The marketing plan must be extensively effective for any firms success. The marketing plan will include a statement of marketing objectives and will spell out particular strategies and tactics to reach those objectives. The marketing objectives should identify the segments to be served by the organization and how it is going to serve them. The segment, need to be properly differentiated. Externally every segment must be different and every segment must be homogeneous inside. The needs and wants of consumers on which the firm will concentrate, such as the needs of working men and women for easily prepared meals, are identified and analyzed in a marketing plan. The market plan can be made only when there are properly d efined market segments are not overlapping. At many such instances, where the firm is unable to properly desiccate the market, the firm stands to lose profits or market share, and even both. There are several marketing tools that can be used to help an organization achieve its marketing objectives. Most people are familiar with the â€Å"4 Ps† the marketing mix which includes product, price, place, and promotion. A marketing plan formulates the strategy and tactics for each of these. Message Strategy and Tactics The actual development of an advertising campaign involves several distinct steps. First, the advertising manager must decide what the advertising is meant to communicate by way of benefits, feeling, brand personality, or action content. Once the content of the campaign has been decided, decisions must be made on the best and most effective ways to communicate that content. Media Strategy Although there are many rules of thumb often used to decide how much money to spend on advertising, the soundest rules involve beginning with a detailed specification of what a corporation is attempting to accomplish with advertising, and the resources necessary. It is only when the job to be done is well specified that the amount and nature of the effort the amount of money to be invested in advertising can be really determined. STANDARDISATION VIS A VIS LOCALISATION Adaptation as a general tendency of the cross-national advertising literature The feasibility of ad standardization depends on variables related to the economic, technological, legal, social, and cultural environment. These factors together are known as the PEST factors which are very important for every firm. These are those external factors or conditions that the firm needs to adapt it with. These factors cannot be controlled by the firm and thus influence the firm extensively. Within a homogeneous environment advertising standardization is recommendable. If, on the contrary, environmental variables across markets are heterogeneous, customized advertising should be favored. Its always preferred that the environment be homogeneous. Reviews of cross-national advertising studies, either regional or global generally conclude in favor of adaptation. Standardized advertising is hindered if the use of certain media or execution elements is restricted, for instance in countries such as Malaysia which prohibits the use of foreign models in advertising. In a similar w ay, a heterogeneous economic environment across countries makes advertising standardization more difficult. Advertising execution has to take into account the education, literacy, and income levels of target groups. The competitive environments as well as the actual life cycle stage of a product are further factors in favor of adaptation. The cultural environment is seen as the highest barrier against standardized advertising. Differing needs, traditions, consumption habits, religion etc. make the use of an identical advertising approach across markets difficult. Its still a matter of debate whether standardization or adaptation is better, as it is a very subjective term. The fact that adaptation allows for more creative freedom and standardisation a more restrictive environment, generally means can allow the advertisers to go for more focused approaches. On average, the cross-national advertising literature leans towards adaptation rather than standardization of advertising worldwide. Change over time Many studies point to the persistent need of ad adaptation. For instance, ananalysis of U.S. companies operating in Europe showed that, between 1963 and 1983, advertisingwas more resistant to standardization than product or brand policies. However, there are many arguments in favour of a trend towards advertising standardization, especially due to strong globalization over the last 20 years. A number of developing countries have been accessing the status of advertising intensive countries. China and India are a case in point for a dramatic change in the place of advertising in the overall business and consumer scene. Authors coming from the corporate world, either advertisers or agencies, have consistently argued in favour of ad standardization and the possibility of putting up a global message with localized communication . Furthermore, rapidly changing communication technologies (Internet ads, satellite TV) influence global advertising: media overlaps push companies to more standar dized advertising approach. Advertising standardization is increasing over time due the globalization trend. Adaptation to local contexts still needed Religion act as filters of advertising messages, transforming factual information into culturally interpreted meaning. Culture and local customs are positively related to adaptation recommendation Advertising strategy versus advertising execution The contents of advertising can be categorizes in to two categories as strategy and execution .Though there is some overlap between both the categories , advertising strategy comprises what is said and execution concerns more how it is said.Degree of adaptation increases over a continuum of four levels as : mission (long term, identity and vision of the communicator), proposition (campaign themes), creative concepts (how themes are translated in the language and cultures of the target groups) and execution. While mission and proposition can rather easily be globalized, execution will need much local tailoring. Influence of product category on the degree of standardization Of international advertising The type of the product have an influence on advertising standardization. Products which satisfies the universal needs have messages which mostly carries rather than context free information . Ads for certain product categories may be easier to standardize because they correspond to global (airlines, tobacco, banks,) rather than multidomestic industries (food, motor insurance,). IM LOVIN IT†: An International Motto We can take the example of McDonalds which have launched a new and for the first time global marketing strategy in Germany at the beginning. The campaign launched by the McDonald revolves around the motto, â€Å"Im loving it† and it is part of a new and broader marketing approach that McDonalds calls Rolling Energy. The company says this approach will restore the strength of the brand in the entire world, unify its messages and integrate all its marketing moves. â€Å"McDonalds realized that it can save money. To create a campaign of this sort, which is not individualized for each country and each market and which is going to use the same slogan, presumes a terrific cost savings that could have an impact on [McDonalds] accounting results.† Despite the benefits that this campaign offers, â€Å"it contains the risk of not being able to adjust to the peculiarities of each individual market†. â€Å"The value shared by the youths in different countries makes it possible today more than ever to create global campaigns with a same message†. Axe Chocolate-man Ad Banned Axe ad is a classic example of standardization vs. localization debate. Keeping in line suggestive advertisements being televised. The Indian government has taken strong objection to the AXE chocolate deodorant ad .Ministry of information and broadcasting has regarded the ad as indecent, vulgar and repulsive. It clearly reflects the importance of understanding cultural sensitivity in advertising. INTERNATIONAL ADVERTISING AS A SOCIAL FORCE When we consider it from the advertisers point of view, according to them the primary objective of advertisement is that the product or services which they are offering should be sold in the market. And in achieving the main objective of selling the product or services there are other profound consequences .Advertising puts an influence which is both persuasive and pervasive in nature. Through the selective reinforcement of certain language and values, and social goal, it acts as impor

Information Age :: essays research papers

Discussion Board Activity Question Activity Based Costing in the Information Age Activity based costing systems provide a much more accurate picture of product costs than do traditional product costing systems. This exercise focuses on an article presented on the Web site of the ACA Group, an alliance of highly trained and experienced consultants and instructors. The ACA Group provides in-house training, management consulting, and systems installation. You may recognize the names of some of the Group's clients including General Motors, Nissan Motor Company, Hughes Aircraft Company, Dole Packaged Foods, Gillette, Xerox, Gateway, and Anheiser Busch. The title of the article used for this exercise is entitled "Activity based Costing in the Information Age." (http://www.theacagroup.com/activitybasedcosting.htm). It was written by Jim Tarr, president of J.D. Tarr Associates. Mr. Tarr has over 25 years experience in consulting, senior management, and in industrial and manufacturing engineering. You have been asked by your manager to read the article and prepa re a brief for other managers in the organization. The brief must answer the following questions. 1. What are some of the advantages and disadvantages of traditional product costing systems? There are many advantages and disadvantages, in traditional product costing systems. As, listed in Mr. Tarr ¡Ã‚ ¦s article you can see first that the advantages are apparent and clear. The purpose for this system is what is was intended for. And that is standard cost accounting, Companies where designed to do the following for success.1) homogeneous products, 2) large direct costs compared to indirect costs, 3) limited ability to collect data and 4) low "below the line" costs. (Tarr, James D. N.d.) So, with changing time ¡Ã‚ ¦s and the system being build over 70years ago. This has been cause for change because of the disadvantages the system brings to the table due in part to the  ¡Ã‚ §advent of certified financial statements, accounting systems became more structured to comply with the demands of external stakeholders ¡Ã‚ ¨ (Tarr, James D. N.d.) So, the primary purpose and focus of cost accounting today is to value inventory for financial statements. The negative t rend continues due in part to the floes that the "leveraging effect" of direct labor overhead application as cause as many other applications have given cost accounting negative effects as well. 2. For what type of business case were traditional costing systems designed? Why isn't a traditional costing system appropriate for today's companies? Traditional costing systems were designed for a company with large direct costs in comparison to indirect costs, a limited ability to collect data, homogeneous products and low  ¡Ã‚ §below the line ¡Ã‚ ¨ costs.

Why I avoid social interaction

Over the last few days I have been trying to find out why I avoid social interaction. Usually, I don’t feel comfortable to meet new people. After meditating for sometime I found out that this problem was not an issue that came up in one single day but has developed over a number of years. I therefore went further to think about my past life and the experience that may have led to this kind of behavior. This essay analyzes these experience and their theoretical explanation using psychological eye. My mother is a teacher while my father is a doctor. They are both hardworking and have achieved a lot in their professionals. They always show me some of the medals they were awarded for their good performance in their respective institutions. Apart from that, I have attended and witnessed them receiving the awards. The most significant instances included a ceremony where may father was named the doctor of the year after carrying out a surgical operation which was thought to be too complicated and difficulty to perform. Just a month later, I witnessed my mother receiving a present as the teacher whose subject was best performed in that year. I was so moved by these two occasions that I promised to work hard and become a doctor like my father. One thing I didn’t like in these ceremonies was that particular moment when my parents introduced me to their friends. I was normally filled with fear and shyness. My parents also realized that I was having a very difficulty time whenever we attended such occasions. We all discussed about my problem. They told me that even when I was young I was not only afraid of strangers but also shy. They concluded by telling me that this reaction would not stop all of a sudden but would even continue in the future. They both agreed that this may be the reason why I was uncomfortable whenever I met new people. Back in my school, meetings were often held to evaluate the performance of the students. This was done to ensure that every student did well in examinations as well as to find out, if any, the problems why some students didn’t perform well. Those students who performed poorly in exams were punished and ridiculed. They were even nicknamed. On one particular day I was almost about to fall under this category of students. My parents were annoyed and cautioned me about the kind of friends I had in school. I was promised a present if I improved in school. I had to dedicate more of my time in studies. I used to spend most of my leisure time in watching movies and soaps. Though I didn’t like this at first, I had no alternative since my family and I had moved to this country in which I was quite unfamiliar with. I eventually came to love watching the T. V and currently I prefer this to going out and meeting new people. I usually spend most of the afternoon watching the TV and I have come to associate evenings with watching the TV. The presents my parents received motivated me so much that I had to set my personal goal of being like them or even doing better. A child personality is usually shaped by their personal interaction with their parents and forces which are unconscious. According to Maslow â€Å"the inner need to fulfill one’s potential† which he referred to as ‘self actualization’ is a process that continues all though one’s life. In other words, it is not only applicable to childhood but also across on individual’s lifespan (Slater A, Bremner G, 2003, pp. 57-58). I always felt I that I would only achieve ‘self actualization’ at that time when I will become a doctor and I had to give more time to my studies then going out to meet new people. Psychoanalytic theory (Maslow theory of self actualization) is the reason why I always worked hard to become a doctor. However the theory may not explain my behavior since I have already changed my mind about my future career and I no longer long to be a doctor. My parents’ explanation about my behavior can be traced to trait theories where our actions in childhood are supposed to be manifested even when we grow old. On the other hand this may not explain my behavior since not all what I did in my childhood is manifested in my current life situations (Ewen R, 1998, pp109). Watching some students being punished and humiliated in front of their schoolmates forced me to work even harder to avoid the same. My parents’ reaction to my poor performance and their promise to reward me mounted pressure on me to spend more time in studying. Social learning theory is the reason why I spend more time in books and discouraged me to meet new people. I learned how grievous it was to fail in school by â€Å"observing behaviors of others and outcomes of these behaviors† (Bandura A, 1977, pp. 21-23) However some of my classmates still go out to meet new friends and their performance in class is excellent. Others spend more time studying and perform poorly so this may not be the reason why I avoided social interactions. Watching the T. V came to be part of my life even though I didn’t like it at first. classical conditioning is the reason why I long for the evenings because I love to watch movies and songs. According to Pavlov P. , conditioning implies to that â€Å"process where neurological patterns become sufficiently established to make a response† and there must also be reinforcement (Cropps R, 1986, pp. 98). I no longer watch TV in the evening. From the theory of classical conditioning the evening can can be taken to represent the conditioned stimuli while the Tv soaps and movies represent the unconditioned stimuli. I enjoyed watching the Tv in the evening so much and an evening always reminded me of the soaps and movies. This theory may also not sufficiently explain my behavior because though I no longer watch the Tv in the evening, i still don't like going out to meet new people. All the theories discussed above do not sufficiently explain my behavior even though they may be part of the explanation. I still don't have a concrete explanation of my behavior up to date.

Planning and Enabling Learning Essay

In this assignment I am going to explain my approach to the research I have carried out and summarise my findings. To plan and enable learning, as a trainer I must ensure that my training is student centred and inclusive to all. There are many theories and suggestions to consider how this should be done in an adult learning environment. In order to enhance my current knowledge I decided to use reference books, publications, journals and websites to research relevant topics. I also utilised my mentor as a sounding board for ideas and a point of discussion for areas I was unsure about. I reflected on my existing knowledge and my research for Unit One – Preparing to Teach in the Lifelong Learning Sector. I wanted to access new models and theories and link these into the context of my own teaching practice. To do this I searched the internet for reviews of reference material for planning and enabling learning, which I then purchased. I found that my research could be extensive. I had to remain focused and choose topics to explore that I found interesting and relevant to my learning environment and style of delivery. Adult learners need to take responsibility for their own learning. If learners are active in setting their own targets and understand what they need to achieve, motivation and self esteem will reassure their learning experience. Understanding methods of negotiation and inclusivity provides learners with the most appropriate experience, engages the whole group and builds a good rapport. This can be gleaned from the identification of needs as per Ecclestone (1996). I focused my research on the impact of initial assessment on the learning journey. From my experience initial assessment results are not used effectively and the process of initial assessment is usually carried out purely to comply with procedure. My experiences are confirmed by The Chief Inspector’s Report (2003). The Adult Learning Inspectorate found that ‘many providers are using a screening test but not following this up†¦. the results of the assessment are not being used to inform the ILP’ (Wilson, L, 2008, p.139). Initial assessment can have a huge impact on delivery of learning and can form the learner’s ideas, goals and highlight areas of support required. Scales (2008, p.178) states that initial assessment ‘should be handled sensitively to welcome learners in rather than scare with formal testing and assessment procedures’. I agree with this, however, the nature of the assessment will depend on the level and content of the course commenced. Some programmes require a robust assessment process to set parameters and determine suitability to join the course. Wallace (2007, p.154) describes the three key components that come together at the beginning of a programme – the teacher, the learners and the syllabus or specifications of the course. This makes complete sense. To deliver an effective programme and meet the learning outcomes the key elements must come together and crystallise. This will then inform the delivery of the overall programme. This led me to further explore my research around inclusive learning. I chose to continue down the route of motivation and the impact this has on learners. Petty (2009, p.55) noted that ‘Maslow showed that there is only one way of motivating your students. And that is to ensure that your students’ belongingness, esteem and self-actualisation needs are nourished through the learning activities you devise’. Using information from the initial assessment, such as learning needs or styles, resources need to be created and adapted to ensure learning is effective and relevant. Functional skills should be tested and developed when appropriate. In my research I focused on the practicalities of embedding these skills and reports published relating to post 16 education. In the training I deliver I can embed a variety of functional skills to allow individuals to maintain these skills and develop them further. Wilson (2008) suggested that incorporating ICT into teaching doesn’t always suit the teacher and/or learner. This can be the case with the types of sessions I deliver. Functional skills should naturally develop from a session; they can’t be forced into a session if they are inappropriate. Communication is the thread throughout a learning experience that encourages learning and development between the trainer and the learner. It is my responsibility to recognise potential barriers and utilise strategies to overcome these. This is the route I took with my research. I came across theories such as the Communication Climate (Adler et al, 1998) and Emotional Intelligence (Goleman, 1995). Again, I found a real link to negotiating with and including learners. Goleman (1995) believed that ‘if emotions and feelings are not recognised and managed by teachers and learners, then effective learning cannot occur’. My research has broadened my knowledge and understanding to take forward into the classroom. The brief I have provided only really scratches the surface from the extensive reading I carried out; however I will have the opportunity to explore these further within this unit.